… a full-time job
… a Form of Journalism
… a Course Management Tool
… therapy?
… Social Action: A Genre Analysis of the Weblog
… a Business
… Cubism

… creating space for important
… jazz
… public diplomacy?
… a public relations skill
… Marketplace and Ecology
… a corporate communications strategy
… an Antidote to Big Media
… a Productivity Tool
… Parallel Play
… Scholarship
… Grassroots Journalism
… a research tool
… information warfare
… a Job Skill
… part of a personal KM strategy
… (imaginary?) public correspondence
… a state of mind
… Substitute?
… Home Teaching
… Open Source Intelligence
… open-source opinion
… distraction
… Temporal Montage
… open email
… a Dynamic, Transformative Medium…
… disciplinary CPR
… your resume
… Business & Wrapup
… self-education
… public book writing…

Как говорится, без комментариев…